Saturday 26 October 2013

Research: Market Research



 

There are few similar products on the market such as VIBE and Kerrang. VIBE and Kerrang are both sold at good prices.
Kerrag is more targeted at male rock/heavy and soft metal as they advertise a lot of famous rockstars/bands (e.g. Biffy clyro, the Maine, etc). Kerrang has a dark punky scheme on there front cover.  VIBE is a more sophisticated and publishes more articles about rich rap & RnB artist who usually top the charts. Both magazines are predominately masculine. Both magazines are expensive however they do stand out in the shops due to their front covers and fonts. Both of these magazines have a relatively young audience.

 



 
 

No comments:

Post a Comment