Evaluation Questions: 3

Magazines are distributed globally through supermarket stores, lower market stores and outlets. Magazines can also be distributed online, through the internet. The distribution of magazine is vital for a magazine as this will make it more accessible for my target audience. Frontline Magazine Distribution is a distribution company that sells magazines to over 55,000 retailers across the UK. Frontline are the UK’s leading magazine sales and Distribution Company. Frontline are located in Peterborough, UK.

Frontline are known for doing much charity work and fundraising in their community. The reason I feel that Frontline would distribute my magazine is because my magazine production is different from the magazines they publish; therefore by using mine they’re expanding their market. Also the reason that I think they will distribute my magazine is because they’re the UK’s leading magazine for sales and distribution therefore they would want to keep up that title with a new soon to be popular magazine. I decided to choose Frontline because frontline is the UK’s leading distributor, with them distributed many of the UK’s most popular magazines, which will be good for my magazine as this means that my magazine will be distributed very well. Already existing products they distribute include: Empire, Tv Choice, Match of the day and Heat. These are all big well known popular magazines therefore this is a good distributor for my magazine as they will have the experience of working with big magazine companies.